请尽快添加产品识别码,以免刊登失败或刊登下线

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什么是产品识别码:

产品识别码是多数产品都有的唯一编码,用以帮助买家在eBay站点上及其他搜索引擎上找到该产品。产品识别码主要包括:品牌名称(Brand Name)、制造商零件编号(MPN)、全球贸易识别码(GTIN)等。

填写有效的产品识别码,将会有以下优势:

  • ■  更多曝光。

    通常,有产品识别码的卖家的刊登无论在eBay还是Google和Bing等搜索引擎中都会享有更多的曝光。

  • ■  增加物品售出机会。

    通常,如果您的物品刊登在eBay的品类中且有相关的产品评价,这些评价将会自动加到您的物品刊登中,促使感兴趣的潜在买家购买。

  • ■  促销中更占优势。

    通常,现在就添加产品识别码可以使您的产品更有机会参加如邮件推广,产品促销,以及一些特殊促销的活动。


通过产品识别码和物品属性(Item Specifics)提高物品刊登信息的准确性,是eBay目前为所有用户改善市场体验的工作重点之一。

我们建议您立即给您的物品添加的产品识别码。如果没有,请填写“does not apply”。eBay将按站点和品类要求填写产品识别码,在要求的品类里没有产品识别码的物品刊登,将不能在上架,修改或更新。更多细节,请登录您的账户查看或参考下列具体站点和品类的产品识别码要求。

What is Product identifier?

Most new and manufacturer refurbished branded items have product identifiers, on the original casing or box. These identifiers include the item’s Brand Name, Manufacturer Part Number (MPN), and Global Trade Item Number (GTIN). Product Identifiers make it easy for shoppers to find your items when searching on eBay and in external search engines.

Product identifier offers you:

  • ■  Better exposure:

    In general, sellers who add product identifiers to their listings benefit from better visibility in search results—both on eBay and in search engines like Google and Bing.

  • ■  Increased chance of selling:

    If your item is listed in the eBay catalog and has associated product reviews, those reviews get added to your listing automatically—and can turn interested shoppers into confirmed buyers.

  • ■  Greater visibility in promotions:

    Adding product identifiers now gives you a better chance of being included in programs such as marketing emails, merchandising, and special promotions.

Increasing the accuracy of listing information through product identifiers and item specifics is an important part of our ongoing work to improve the marketplace experience for all users.

We recommend you start adding product identifiers (brand name, MPN, GTIN) to your listings now, if you do not have a product identifier, please write “does not apply”.If you don’t add product identifier according to eBay site and category requirement, you won’t be able to complete listing, relisting or revising items. For more detail, please login and check your listings or refer to following detail site and category requirements.