請儘快添加產品識別碼,以免刊登失敗或刊登下線

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什麼是產品識別碼:

產品識別碼是多數產品都有的唯一編碼,用以説明買家在eBay網站上及其他搜尋引擎上找到該產品。產品識別碼主要包括:品牌名稱(Brand Name)、製造商零件編號(MPN)、全球貿易識別碼(GTIN)等。

填寫有效的產品識別碼,將會有以下優勢:

  • ■  更多曝光。

    通常,有產品識別碼的賣家的刊登無論在eBay還是Google和Bing等搜尋引擎中都會享有更多的曝光。

  • ■  增加物品售出機會。

    通常,如果您的物品刊登在eBay的品類中且有相關的產品評價,這些評價將會自動加到您的物品刊登中,促使感興趣的潛在買家購買。

  • ■  促銷中更佔優勢。

    通常,現在就添加產品識別碼可以使您的產品更有機會參加如郵件推廣,產品促銷,以及一些特殊促銷的活動。


通過產品識別碼和物品屬性(Item Specifics)提高物品刊登資訊的準確性,是eBay目前為所有用戶改善市場體驗的工作重點之一。

我們建議您立即給您的物品添加的產品識別碼。如果沒有,請填寫“does not apply”。eBay將按網站和品類要求填寫產品識別碼,在要求的品類裡沒有產品識別碼的物品刊登,將不能在上架,修改或更新。更多細節,請登錄您的帳戶查看或參考下列具體網站和品類的產品識別碼要求。

What is Product identifier?

Most new and manufacturer refurbished branded items have product identifiers, on the original casing or box. These identifiers include the item’s Brand Name, Manufacturer Part Number (MPN), and Global Trade Item Number (GTIN). Product Identifiers make it easy for shoppers to find your items when searching on eBay and in external search engines.

Product identifier offers you:

  • ■  Better exposure:

    In general, sellers who add product identifiers to their listings benefit from better visibility in search results—both on eBay and in search engines like Google and Bing.

  • ■  Increased chance of selling:

    If your item is listed in the eBay catalog and has associated product reviews, those reviews get added to your listing automatically—and can turn interested shoppers into confirmed buyers.

  • ■  Greater visibility in promotions:

    Adding product identifiers now gives you a better chance of being included in programs such as marketing emails, merchandising, and special promotions.

Increasing the accuracy of listing information through product identifiers and item specifics is an important part of our ongoing work to improve the marketplace experience for all users.

We recommend you start adding product identifiers (brand name, MPN, GTIN) to your listings now, if you do not have a product identifier, please write “does not apply”.If you don’t add product identifier according to eBay site and category requirement, you won’t be able to complete listing, relisting or revising items. For more detail, please login and check your listings or refer to following detail site and category requirements.